Promoting Financing Options for Big Purchases
Designing marketing and interactions to support new finance options
OCT '19
MACY'S
MOBILE + DESKTOP
Overview
Macy's wanted to add financing options for Macy's Credit Card holders. We worked to add these options into the purchasing flow for three categories of high-priced items; Furniture, Mattresses and Fine Jewelry. My team collaborated with legal, brand and product to reach the best case scenario.
Designs
The first concept I presented focused on the items our user could purchase using the financing options. The user's goal isn’t to sign up for a payment plan, it’s to furnish their apartment or buy an engagement ring. Using images of the products they are interested in brings the story back to their end needs rather than the means of getting there.
Future Plans
My contract ended soon after finalizing our initial designs, but I had started on some concepts for Macy’s partnership with Afterpay slated for the next year. The challenge would be to clearly show the differences between Afterpay and Macy's own financing options while still prioritizing benefits for Macy’s Credit Card holders.
