My name is Caitlin Eleanor. This is a collection of some of my favorite projects from the past 5 years. Please enjoy.

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// FEATURED WORK

UX STRATEGY

AUTHENTICATION

LOYALTY

One identity, every channel

Establishing a unified identity and authentication strategy for an omnichannel loyalty program.

Establishing a unified identity and authentication strategy for an omnichannel loyalty program.

UX DESIGN

DESIGN SYSTEM

GLOBAL STRATEGY

Global Red Tab™ System

Consolidating regional loyalty experiences into one globally scalable pattern system, now used in 17 countries.

Consolidating regional loyalty experiences into one globally scalable pattern system, now used in 17 countries.

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// STRATEGY TO EXECUTION

// DESIGN, COLLABORATION & AI

// CREATIVE DISCIPLINES