Branding and Interface design for an ecommerce site

Establishing the look and feel for a candle company website.

SPRING 2020

FRANKIE CANDLE COMPANY

Overview

Frankie Candle Company needed brand creation for both print and web for their launch in June 2020. Starting with three design concepts, we chose one direction to flush out a whole suite of business assets and an online store.


Frankie launched in June 2020 using Direction 1: Clean, light, minimal. I created multiple illustrated assets as well as designing print materials such as labels, packing tape, signage, business cards and more.

DIRECTION 1

Clean, light, minimal

Clean, light, minimal

Clean, light, minimal

DIRECTION 2

Muted, earthy, modern

Muted, earthy, modern

Muted, earthy, modern

DIRECTION 3

Vibrant, artistic, abstract

Vibrant, artistic, abstract

Vibrant, artistic, abstract

COMPARISON

Web & Print Design

Interaction Design

Animation

User Flows

Prototyping

User Research

Design Systems

Skills

Tools

Principle

Figma

Adobe XD

Illustrator

Photoshop

Lightroom

After Effects

Talents

Lettering

Calligraphy

Digital Illustration

Watercolor

Sketching

Photography

Photo Styling